相比于上一代产品，小牛M1非常小巧，车身选用的是一体化的铝合金，重量仅为50多公斤，降低整车重量的同时也使其更具有科技感。车头仍然是标志性的“天使眼”行车灯，还加入了带自动开启的远近光灯，尾灯半包围的设计让它极具辨识度。

    Compared with the previous generation, M1 is very compact. The body is made of an integrated aluminum alloy and the weight is only 50 kilograms. It reduces the weight of the vehicle and makes it more technical.There is still the iconic "Angel Eye" driving light in the front of the car which the far and near light with automatic opening is added. The semi-enclosed design of the taillight makes it very recognizable.

    小牛M1凭借时尚的外观，先进的设计理念同时摘得了五项设计大奖——德国红点、美国IDEA、日本G-Mark、中国红星、德国IF奖。小牛M1能够赢得工业设计的“大满贯”也恰恰说明了它设计理念的新颖性,先进性。打破了人们对于二轮电动车的固有印象，也被评为最具设计感，最具品质感的电动车。